Logo
Three marks: the full lockup, the wordmark and the icon. Offwhite on Forest is our primary signature. Every version is available as a vector SVG and a transparent PNG at 1×, 2× and 4×.
On backgrounds
Ready-made JPEGs of every approved pairing. Forest Green marks only ever sit on light grounds — Offwhite, its Shadow, or Sand.
Colour
Forest and Offwhite lead. Orange is our secondary hue, used as a two‑tone with its Shadow. Sand is for accents; Offwhite Shadow handles every grey. Tap any value to copy.
Typography
Caveat is our voice — warm, handwritten, used for headlines and moments of personality. Archivo keeps everything else clear and calm. Both are open-source (SIL OFL) and bundled below.
Caveat
Archivo
Display · Caveat 700 · 72/1.0Go somewhere newHeadline · Caveat 600 · 44/1.1Take the long way roundTitle · Archivo 600 · 22/1.3Plan less. Wander more.Body · Archivo 400 · 17/1.5Body copy is set in Archivo Regular with generous line-height, in Forest on Offwhite.Label · Archivo 600 · 12 · +14%Eyebrow labelUsage
A few simple principles keep Wander consistent everywhere it appears.
Primary signature
Offwhite on Forest Green. Use it by default — first impressions, covers, profile images.
Secondary · two-tone
Orange icon with an Orange Shadow wordmark, on Forest or Charcoal. Use for warmth and variety, never alongside the primary on the same surface.
Green on light only
Forest Green marks sit on Offwhite, Offwhite Shadow or Sand. Never on dark or mid-tone grounds.
Clear space
Keep space around the logo equal to the height of the “w” in the wordmark on every side. Nothing enters this zone.
Minimum size
Lockup 64px / 18mm tall. Wordmark 80px / 20mm wide. Icon 24px / 6mm wide. Smaller than this, the marks lose their handwriting.
Picking a mark
Lockup when there’s room. Wordmark in wide, short spaces like banners and headers. Icon alone for avatars, favicons and small badges.
Ready to wander?
The complete kit: logos, backgrounds, colour tokens, fonts and social — organised and named for production.
Download the brand kit
Social
Pre-sized for every major platform, in four themes. Square and portrait formats carry the full lockup; wide banners use the wordmark; avatars use the icon.